![]() I was able to take their brand characters and express them through my own creative vision, with messaging that was not only furthering their story but was in alignment with my own style ![]() I worked with a creative agency that gave me a huge amount of artistic freedom. In this manner, Fine Art Photography bridges the gap between personal and purpose and allows the photographer to reach people outside of themself. If the fine artwork gains traction, the photographer may find that clients will seek them out specifically to incorporate their vision into client projects. By devoting time to creating work that is pleasing to themself, they can free themself to create photographs that fulfill the client’s vision, when they are paid to do so. If this photographer focused primarily on commercial work or even small client jobs, they may find themself forcing their personal aesthetic into projects where it is not a good fit. Imagine a photographer who has a love for black-and-white analog photography. One reason for a photographer to pursue fine art photography is to give themself an outlet for their creative vision. You've got creative control and get to determine what you want to say something about and how you want to do that - where photography as a commercial tool is aimed at fulfilling a client's needs,” she said. “One way to think of it is that fine art photography as an art medium, is connected with artistic expression, rather than a commercial product or subject. It can be anything from clean black-and-white portraits to quirky, off-the-wall art in which the subject is not discernible. I’ll then draw sketches of the elements, poses, and setup,” said Leigh.įine art photography can encompass a wide variety of styles. I'll refer back to those notes when I'm concepting and start thinking about possible visual elements and symbolism that could communicate that idea. I often begin by writing notes any time I have a particular thought that I think might be connected to a future concept. Then you can begin to connect the message to your visual style. “Identify a topic that is close to your heart and think about what you'd like to say about it. There is no set formula for creating fine art imagery. For this series, I wanted to address subjects that connect to mental health, with the intention of communicating a hopeful message in each piece. I worked for a while as a mental health support worker and experienced firsthand the impacts mental illness and connected topics can have. For Leigh, one of these projects has taken the form of a series of images titled, "Beyond the Shadows." These images are linked through their exploration of various aspects of mental health. Many fine art photographers create individual images that are linked together to form a series with an underlying theme or message. Leigh notes: “What if our freedom of artistic expression is combined with a cause? What if we use our skills and passions to reach outward, into the world? Then we could create work with a purpose outside of ourselves." However, if we look closer, we might find that there is a deeper meaning to the body of work. A fine art photographer may appear inwardly focused and the expression of the photographer’s own experience. ![]() Without constraints placed upon the photographer by a commercial client, the photographer is free to choose what is captured and the story told by those images. Like many forms of photography, fine art photography has elements of self-expression, in that the photographer has an opportunity to send a message into the world through their work. I shoot dark symbolic work, that contains hopeful messaging.” “I’m a conceptual fine art photographer and work as an artist, in the medium of photography. I spoke with Frankfurt, Germany-based fine art photographer, Leigh Schneider, to gain insight into how she navigates this genre.
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